Avash News: Groups of people have delayed their vital autumn purchases. Winter clothes for kids, mobile phone which is no longer fixable, vital home appliance, consuming commodities are the needs that cannot always be delayed, with Black Friday to be an opportunity for these families to compensate for this backwardness.
Aside from this group, parts of the society show a different behavior. These people examines everything multiply, compare the prices in several platforms and wait until the last hour to find the best price. They look for semi-pricy commodities not luxurious neither very cheap ones. These types of cautious consumer is the main card of market in 1404.
However, this year trust has become more fragile in market and the seller must pay more than ever to save psychological and practical costs.
The image of the market of 1404 is something between recession and dynamism. The vital commodities do not go on sale because of their nature. Iranian goods have the highest chance of being sold because, comparing with the foreign examples, are still more affordable. The purchase basket has become smaller and hire purchase has replaced on-cash purchases.
Some sellers say that many commodities can not be sold if they are not sold this year. Changes in models, changes in prices and reduction in people’s purchase ability means that goods must exit the stock sooner than ever. The same time pressure drive the sellers to purposeful discounts, compound packages and hire models.
The figures from last year show that giant malls encounter multiple traffic on Black Friday with users spending more time to examine the commodities. But today, the race is not merely over the prices but the main competition is on algorithms, data, behaviorism, and need assessment.
The malls try to offer based on the history of searching behavior, the time of presence and comparing the prices offered by users which all can increase the likelihood of purchase. From credit purchase to big discounts, all tools are aimed at keeping the consumer in the competition field. In fact, the 2025 Black Friday is the matter of data not just the discounts.
